Meet Tandem Quilting Co.

Elizabeth Beck Quilts empowered women who are refugees to make beautiful, hand-crafted, quilted products. The brand was ready for a new name, brand, and website to grow its impact and reach.

Quilting is a labor of love, and this quilting company loves people more than any we’ve met before. The Beck family started their quilting business adventure in the Clarkston, Georgia area and never realized how quilts would lead them to life-changing impact.

Why we Were Hired:

Elizabeth Beck Quilts desired a new name, a brand, a website, and, most importantly, a successful crowd-funding campaign to fund their dream for a growing business.

WHAT WE FOCUSED ON:

Community, Artistic, Bright + Simple

WHAT WE loved about this project:

Rebranding a business full of heart with a name that cast vision and brought a community together.

A proud moment:

After we met our goal, we announced a stretch goal to lead us to achieving 158% funded on Indiegogo.

A favorite detail:

Hours after the campaign launched, our strategy created enough buzz to become a front page trending campaign.

when WE knew it worked:

Tandem Quilting Co. received a 432% return on their investment of Orange Identity managing their campaign.

THE RESULTS:

THE WHY BEHIND THE DESIGN:

We created something to be inviting to all, allude to the beautiful art Tandem creates, and offer fun, flexibility for a community to embrace.

THE WHY BEHIND THE name:

Tandem Quilting Co. is a name that emphasizes partnership and “going together.” No one on a tandem bike is making progress alone, and this image matches their heart for partnering with women who are refugees.

THE WHY BEHIND THE language:

Tandem is a brand that equates itself with unity, empowerment, and purpose. Our language celebrated an international world and equally uplifted the consumer and maker.

A Favorite detail:

The site is full of life, movement, and progress seen in gradient overlays, rollover buttons, and a page progress scroll at the top.

Proving the message:

The site on occasion showcases multiple languages and intentionally never leads with English as the first displayed language.

A BEHIND-THE-SCENES MOMENT:

Alan’s family was able to stand in as models during the photoshoot. Those pictures were the last moments captured together before their second child was born later that week.

success for the rebrand:

We rallied a community, funded a campaign, launched an eCommerce site, and empowered a business to empower a community.

Tandem Quilting Co. was about action. Their work was forward-thinking and focused on the heart of creating meaningful products by empowering amazingly skilled workers. Their brand is alive and making waves every week in the lives of families everywhere.