A SPOTLIGHT ON Perimeter School’s BRAND strategy + VOICE

Meet Perimeter School.

Perimeter School is a kindergarten through eighth grade school that invites families into an enriching community of faith and intentionality outside the classroom.

WHY WE WERE HIRED:

Perimeter School needed an updated website, a message that emphasized the right values, and a direction to simplify their communication and look consistent, professional, and personable.

What we focused on:

Simplifying and Reordering Language to Focus on Academics + Community - Always Both, Always In That Order.

What we loved about this project:

Proving the message of parent involvement, students being known deeply, and highlighting the product as a successful life beyond the school with photos, visuals, and new sharp focus on poignant language phrases.

A Behind the scenes moment:

Our research on local schools found parents completely absent across communications - even on parental involvement pages.

a Key messaging focus:

The messaging strategy, while strong and intimidating to some, reflects a tone that mirrors the Marines and the honor that the life-long reward of such an intense commitment to your students brings.

A FAVORITE DETAIL:

Perimeter School simultaneously became more professional and more playful with consistent branding that introduced fun colors and incorporated new ornamentation in icons, in-person signage, and their digital communications.

THE WHY BEHIND THE DESIGN:

Warm portraits of students, segmented equipping resources, dual navigation to please current families’ needs and help inquiring families move forward.

THE WHY BEHIND THE LANGUAGE:

Consistent reinforcement of a focus on students while highlighting the holistic benefits for family and eternity.

A FAVORITE DETAIL:

The welcome for an inquiring family shifted from overwhelming amounts of paperwork to a concise and thoughtful magazine design that highlighted the heart of the school.

When we knew it worked:

Our strategy not only reignited a new, clearer message be sourced for the school, but also it awoke a new life within the school as the community began to use our new language and details embraced the new identity.

what we loved about this partnership:

In adding meaning to marketing, our strategy focused on the dinner table and family conversations.

We created a Connect Jar to facilitate conversation and prove a heart for the family in the home.

A mark of getting better over time:

In our three years of partnership, our message has stayed consistent, but implementation and messaging are annually updated to invite new families to learn more.

a way to experience the difference:

A brand is the gut feeling of how someone feels. Perimeter School partnered with us to focus on mainstay signage, event experience, and other permanent and semi-permanent collateral to solidify someone’s brand trust.

Extending the impact:

Beyond developing a consistent brand promise, our partnership extended to event experience and branding.

Perimeter School desires its students to benefit from a strong education and a network of deep, gospel-centered relationships. Students are supported by a loving community to position them for life-long success.