A SPOTLIGHT ON Chapter You’s BRAND strategy + VOICE

Meet Chapter You.

Chapter You coaches women to further their careers and “invest in their next chapter”. Through small group sessions focused on discovering who you are and connecting to a network to launch your next profession, Chapter You helps women find meaningful work that is in line with who they are.

Why We were hired:

Chapter You needed to launch a business with a brand identity that was feminine and powerful. They wanted to ignite hope with their voice, and leverage a website and workbook to bring their new business to life.

What we focused on:

A Powerful Community & Turning New Pages

What we loved about this project:

In designing the Chapter You workbook, we experienced a self-guided coaching session that felt like we earned the right to throw confetti and raise a toast ourselves.

A Favorite Detail:

Leading with value, proving the brand at every moment.

The Why Behind The Design:

The logo matches the confidence and appeal of red lipstick and is further supported with gold and a soft palette of blues and greens.

The Why Behind The language:

Chapter You’s language was inspired by a bold, professional woman who loves a girls night out after a productive workweek.

A Behind The Scenes Moment:

We had a team member invited to join a Coaching Small Group. She came away with new friends, new skills, and a realization that she was actually an Enneagram 9.

When We Knew It Worked:

When the 107-page curriculum shook the meeting table as it landed in front of a university team interested in hiring Chapter You for cohort professional development and they said, “This is beautiful - and it’s better than any of our textbooks.”

the results:

A strong, bold, and kind brand that drives women to see themselves that same way and a website that leveraged content marketing strategies to drive leads.

Chapter You needed to stand out with a clear product that didn’t “fix a problem”, but provided a networked community, valuable tools for discovery, and wise council to find clear hope. Coaching is only a component of the product that you experienced to a backdrop of new relationships.